According to recent studies, the world’s biological food market is worth $54.9 bln and the sector is continually growing. This comes as more and more people in the world seek to improve their daily nutrition by choosing food whose origin and production is guaranteed.
There is a worldwide growing interest in food origin. According to a recent European study into consumers’ attitudes to food labeling, 74 percent claim to be affected by traceability information and 60 percent by who controls the product labels.
Also, the greatest part of consumers said they would like to know more about the food they eat daily and they would be willing to pay higher prices if there was a guarantee of quality and origin.
Before the creation of the Blockchain, food chain supply was opaque, complex, non-verifiable and with a hard-testing sustainability.