How Blockchain Technology Will Underpin the Fresh Food Sales Boom – Nasdaq.com

As the Research Partner of Distributed: Trade, Chain Business Insights is providing this early access into its exclusive research on blockchains’ role in supply chain applications. At Distributed: Trade , we will present highlights from our research and lead a panel of blockchain innovators to offer a technology response to business issues.

Supermarket shelves are barometers of consumer demand for food and they are pointing to a sunny future for fresh foods and an uncertain outlook for processed products. In this shifting and highly competitive climate – as exemplified by Amazon’s pending acquisition of Whole Foods – blockchain technology is emerging as a key enabler as the industry looks to reshape supply chains to meet customers’ changing demands.

More at: How Blockchain Technology Will Underpin the Fresh Food Sales Boom – Nasdaq.com

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