‘Fairtrade for the blockchain age’: Provenance raises $800K ahead of commercial launch – International Business Times

Funding has been secured from Humanity United, a foundation that is part of the Omidyar Group.

Provenance, which is a kind of Fairtrade for the digital age, combines a range of technologies, including blockchain, to track goods and provide guarantees for consumers about brand veracity and sustainability.

Provenance has secured $800K (£650K) in private investment to complement ongoing grant funding, and enable a market launch in the UK and beyond.

The company, which began working closely with UK supermarket Co-op last year, has a number of announcements with retail partners and a full commercial launch planned for the autumn.

More at: ‘Fairtrade for the blockchain age’: Provenance raises $800K ahead of commercial launch – International Business Times

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