By Vignesh S. May 24, 2018
American Express, one of the world’s largest financial services company popular for their Charge cards and Credit cards will now be using Blockchain to power their rewards program. AmEx has piloted a program which will allow merchants to reward customers for specific actions or purchases. This system will run on the open-source hyperledger blockchain and online merchant Boxed will be the first to make use of it.
Currently, credit card companies have been able to reward users when they spend at particular types of merchants with the merchant code. However, with the new system AmEx has deployed, merchants will be able to reward users when they pay for specific items.