By Lisa Walker October 10, 2017
If you know something is bad for you but you don’t know how to measure it, how can you reduce it? Take calories, for example. If we want to lose weight, we need to reduce our calorie intake. To do this, we can use the information found on packaging and in apps to monitor our calorie intake and adjust to what is healthy. Let’s apply this analogy to the environment. Just as many of us are clogging up our bodies with invisible calories, so every day we clog up our world with invisible greenhouse gases. Wouldn’t it be great if we could count, take control of and reduce our carbon emissions just as we take control of our diets?
We might not realize it, but every financial transaction has a climate consequence — whether it is obvious, such as filling up your car with petrol or booking a long-haul flight, or subtle, such as when you buy a coffee or a new pair of shoes, or even increase your cloud storage plan. Our daily choices leave a carbon footprint. We know this, and we are all aware of the monumental climate risks posed by carbon emissions. Demand for solutions is growing.