By Reuben Jackson May 15, 2018
2018 has been a lousy year for the social internet. After growing in popularity for more than a decade, the social web has endured a series of scandals that significantly tarnished its reputation and obvious desirability.
First, it was discovered that the “Russia Scandal,” which continues to mire president Donald Trump’s tenure, actually had its roots in social media campaigns proliferated by phony accounts and internet bots. Leveraging the power of social media, these campaigns reached millions of users and, at the very least, contributed to the decline of meaningful social dialogue at a time when it was imminently important.
According to the Times, Cambridge Analytica, a research and consulting firm that’s funded by conservative political activist Robert Mercer, purchased information from a Facebook app that, when used, collected copious amounts of personal data from the user and all of their Facebook contacts. This data was used to build targeted advertising campaigns that preyed upon people’s fears, biases, and proclivities.The scandals didn’t stop there. This week, The New York Times exposed privacy fissures on Facebook.
In total, these events amount to a privacy violation for millions of people, and they exposed the frequently fraught relationship between users, the platforms they love to use, and the advertising that supports them.
More at: The Blockchain War Effort for Social Network Data Privacy – CryptoSlate